Born Shubham Nayyar, Shubz entered the music scene in 2022 as a rebranded artist releasing scenic music videos accompanied by a unique, one-of-a-kind sound. Shubz was born and raised in Ottawa Canada, a city unlike Toronto, which has many industry-level artists.

Growing up, Shubz was introduced to music by listening to rap legends such as Akon, 50 Cent, Nas, and several other mainstream rap artists at the time.